Decoding Sales
A podcast where an engineer (Alex Allain, CTO @ U.S. Digital Response) and salesperson (Peter Ahn, Tech sales coach) demystify what it means to build meaningful business relationships in the modern age.
Podcasting since 2020 • 42 episodes
Decoding Sales
Latest Episodes
Episode 42: Relationship-led selling with Centralize founders Rachit and William
As a solo host, Peter tries his best to fill Alex's shoes :) He sits down with YC W24 founders of Centralize, Rachit Kataria and
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38:57
Episode 41: Piloting Sales at Pilot.com with Founder, Waseem Daher
Waseem Daher (Ex-Dropbox and Founder of Pilot.com) sits down with Peter Ahn and Alex Allain of Decoding Sales to discuss learnings from his founder-led sales ...
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47:03
Episode 40: 3 things Peter got wrong!
At the end of the year, Peter and Alex look back on what Peter's learned coaching startups and three places he's changed his mind.They cover: Peter's new thoughts on BANT and MEDDIC as discovery and sales qualification ...
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36:46
Episode 39: Founder-led sales from a founder (Tido Carriero, CEO Koala)
Having all worked together on Dropbox for Business, Tido, Alex, and Peter share a special bond and respect for building the foundational elements of enterprise sales at Dropbox when it was still seen as a consumer brand. Now, as fou...
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47:33
