Decoding Sales
A podcast where an engineer (Alex Allain, CTO @ U.S. Digital Response) and salesperson (Peter Ahn, Tech sales coach) demystify what it means to build meaningful business relationships in the modern age.
Podcasting since 2020 • 44 episodes
Decoding Sales
Latest Episodes
Episode 44: Should you do a design partnership?
Peter and Alex dive into Peter's thoughts on design partnerships and their impact on startups.They discuss:The pressure from VCs to sign more design partnersWhy not all design partnerships are helpfulWhy you...
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36:19
Episode 43: Does AI sales training work?
In this repurposed episode from Peter's YouTube channel, he sits down with Hyperbound's cofounders Sriharsha Guduguntla and
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54:51
Episode 42: Relationship-led selling with Centralize founders Rachit and William
As a solo host, Peter tries his best to fill Alex's shoes :) He sits down with YC W24 founders of Centralize, Rachit Kataria and
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38:57
