Decoding Sales
A podcast where an engineer (Alex Allain, CTO @ U.S. Digital Response) and salesperson (Peter Ahn, Tech sales coach) demystify what it means to build meaningful business relationships in the modern age.
Podcasting since 2020 • 39 episodes
Decoding Sales
Latest Episodes
Episode 39: Founder-led sales from a founder (Tido Carriero, CEO Koala)
Having all worked together on Dropbox for Business, Tido, Alex, and Peter share a special bond and respect for building the foundational elements of enterprise sales at Dropbox when it was still seen as a consumer brand. Now, as fou...
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47:33
Episode 38: When not to chase shiny logos
Peter and Alex discuss founder-led sales mistake #2: Spending too much time on bad-fit leads. They dive into:What makes a bad-fit lead? How do you qualify for fit and what questions can you ask to get clar...
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26:03
Episode 37: Avoid this founder-led sales mistake
Peter and Alex discuss one of the most common founder-led sales mistakes he's seen early stage founders make: assuming they have a brand when initiating outbound sales. They dive into: Why establishing a digital fo...
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34:21