Decoding Sales
A podcast where an engineer (Alex Allain, CTO @ U.S. Digital Response) and salesperson (Peter Ahn, Tech sales coach) demystify what it means to build meaningful business relationships in the modern age.
Decoding Sales
Episode 11: It Takes a village
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Peter & Alex
- How engineering and product contribute to closing deals
- How NBCUniversal took a leap of faith on the Dropbox's team and vision
- How a team-oriented approach build trust when selling a roadmap and vision
- When to pull in the CEO...and a story of Peter pulling in his CEO at just the wrong time
- Sales as the eyes and ears of the organization
- The pitfalls of a team based approach when not everyone's on the same page
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